By Nicole Parker
McCann-Erickson in Prague is one of, if not the, most successful advertising agencies in the Czech Republic. As a part of the global advertising network in over 120 countries, McCann is the most commercially successful agency in the Czech Republic - with an abundance of Effie awards!
McCann Erickson is a very well-known and respected global agency, and I was excited to visit their office in Prague on the Europe trip since I first found out it was one of our many media visits! As a journalism major emphasizing in strategic communication, I plan on going into the advertising world on the account side and I love visiting agencies, discovering how they function and learning about their work. Another passion of mine is traveling and learning about different cultures. One of my goals for after graduation is to work at advertising agency in another country, so that I can combine these two things. I was hoping that the visit to McCann would provide some insights to advertising abroad, and after the visit I am even more excited about working in advertising here in the United States and abroad!
Prague was the first city in our four-city trip, and McCann Erickson was our very first media visit. Walking up to the office, we saw the plaque outside with their credo: "Truth Well Told" (above). Ales Vyhlidal is a strategic planner at McCann who talked to our group about their office in Prague, “Czech-ness” and what makes famous Czech advertisements popular. Vyhlidal hammered in the fact that advertising that considers and focuses on cultural values is very successful.
