The Secret Sauce Is There Is No Secret Sauce

By Peter Kampschroeder

This picture to the left sums up what I learned on the trip quite nicely. None of the newsrooms we saw had exactly the same approach, even among exceptionally similar services. There were always subtle differences in how they ran themselves, little niggling differences in what each company focused on. What’s more, all these companies were still experimenting, to try to find a solution to the currently shifting media paradigm that works for them.