Showing posts with label Ilyse Cohen. Show all posts
Showing posts with label Ilyse Cohen. Show all posts

Friday, January 27, 2012

Czech the Difference

By Ilyse Cohen 



After getting back from our two-week journalism study abroad program to Prague, Paris, Brussels and Rome, I have learned so much about how different countries handle different aspects of the media. One of the differences I found most interesting was how the Czech Republic advertisements were targeted and regulated. In Prague, we visited McCann-Erickson, a worldwide advertising agency network with eight different media companies all geared toward helping their clients and growing their business.