Ride along as the students and faculty share their observations and reflections on the latest trends and issues emerging on the global media landscape.
As one of the many strategic communication majors going on the Europe Tour I was understandably excited for our only advertising agency visit to McCann-Erickson. Of course I had heard of the agency before, as it is a global advertising agency with offices in more than 130 countries. One of eight companies within the McCann Worldgroup, the agency is internationally known and the list of brands that the agency works with is very impressive. I went into the media visit with very high expectations, which may not always be the best strategy to have. These expectations derived from my general knowledge of McCann Worldgroup and previous agency presentations. I have visited many other advertising agencies in the past, mainly in St. Louis but also in New York as well. My past agency visits, although all very different, set my expectations for what I might experience at McCann-Erickson in Prague. As I should have guessed, the office in Prague was very different from other agencies I have been to in the United States. I learned a lot during the presentation, but I ultimately was a little surprised with the content of the presentation.
