Showing posts with label Ales Vyhlidal. Show all posts
Showing posts with label Ales Vyhlidal. Show all posts

Wednesday, February 22, 2012

Communication Across the Globe

By Molly Griffin

Being a citizen of the United States born in the 1990’s, I have never really questioned my right to freedom of speech. My entire life I have felt proud to have this privilege and rarely considered what life would be like without it. Although I have always been aware of the varying freedoms among the countries of the world, I have never truly recognized the value and the importance of this right until several of the lectures on this trip. In addition to the importance of freedom of speech, I have also discovered how it affects the style of communication that is used.  While I have grown to appreciate my right to freedom of speech, I have also learned to value the control the government has over monitoring the media. Finally, the true root of communication is language. If I had to name one thing I definitely learned from this trip, it was the stress on the importance of language.

One of our first lectures in Paris was at the École de Journalisme de Sciences Po. École de Journalisme de Sciences Po has the same reputation the Mizzou J-School has but in the Political Science field. Peter Gumbel, the director of communications, met us for a very interesting lecture/discussion. The lecture focused on French vs. American journalism, and a majority of it was centered on freedom of speech.  What should the press be able to report? 

According to Gumbel’s lecture, the French rights allows for freedom of speech, except when the government deems it harmful. Whether or not speech is deemed harmful is mainly focused on whether or not it is seen as an invasion of privacy or will negatively affect an individual’s private reputation. For example, it is a criminal offense for a media outlet to show a person who is arrested in handcuffs. Gumbel also explained for example that private life scandals of politicians couldn’t be exposed to the public; it’s an invasion of that individual’s privacy.  Hands shot up around the room as all of us were thinking the same thing.

“How can it be alright for the people not to know that the person they might be voting for has a cheating, sneaky private life?”  “Doesn’t that determine part of their character?” “That just doesn’t seem right.” And Gumbel agreed. Furthermore when asked if most of the general population still somehow knew about the scandal, he believed they did not. Most of the class was not only confused by this, but also appalled. In this area, the open communication between the media and the people was definitely guarded.  Although many reporters still reported big scandals and lost their jobs because of it, the difference between American media communication and coverage compared to that of French is vast.  American tabloids are constantly exposing the private lives of individuals and often harming reputations of many, but is it the reporters job to inform the people? Is it about defending an individual person or a population of people? I don’t believe there is one right answer to that, and the value to which an individual holds freedom of speech to is going to vary from border to border.

McCann-Erickson Prague, Czech Republic
Our first media visit in Prague was to McCann-Erickson one of the biggest as agencies in the world. We listened to a lecture entitled “Discovering Czechness.” Ales Vyhlida discussed the people of the Czech Republic and their personality, daily routines, and what McCann-Erickson does to market to the people.

Monday, February 20, 2012

McCann-Erickson: An Honest Reflection

By Julia Unverfehrt

As one of the many strategic communication majors going on the Europe Tour I was understandably excited for our only advertising agency visit to McCann-Erickson. Of course I had heard of the agency before, as it is a global advertising agency with offices in more than 130 countries.  One of eight companies within the McCann Worldgroup, the agency is internationally known and the list of brands that the agency works with is very impressive.  I went into the media visit with very high expectations, which may not always be the best strategy to have.  These expectations derived from my general knowledge of McCann Worldgroup and previous agency presentations.  I have visited many other advertising agencies in the past, mainly in St. Louis but also in New York as well. My past agency visits, although all very different, set my expectations for what I might experience at McCann-Erickson in Prague.  As I should have guessed, the office in Prague was very different from other agencies I have been to in the United States.  I learned a lot during the presentation, but I ultimately was a little surprised with the content of the presentation. 

Tuesday, February 7, 2012

The Czech’s Effect on McCann-Erickson Advertising

By Sarah Tillou 

Before departing on our two and a half week long endeavor across Europe, I prepared a mental note regarding which cities I was most excited for, which food I craved most, and of course which media visits I anticipated visiting. As a strategic communication major, I looked forward to the visits that would be applicable to my interest and knowledge of advertising and public relations. One of these happened to be McCann-Erickson in Prague, Czech Republic. I looked forward to seeing how advertising was done in different countries and was curious to see why these changes occurred.

Tuesday, January 31, 2012

It All Depends On Lifestyle

By Bridget Kelly


My most highly anticipated media visit scheduled for the Europe Tour was McCann-Erickson in Prague, Czech Republic. My emphasis area is in strategic communications and I can only dream of working for an advertising agency like McCann-Erickson one day. I had been looking forward to this media visit since I read our Europe Tour itinerary. Excitement had been building up inside of me as I imagined everything we would learn about advertising in a different part of the world. Immediately we learned that the McCann-Erickson Prague office consists of six interconnected marketing solutions to benefit its clients, including: McCann Erickson, McCann Digital, Momentum, Universal McCann, Weber-Shandwick, McCann Buzzzer and MRM. Together these components allow McCann Worldgroup Prague to fulfill the visions of its clients through a dynamic brand strategy. However, I soon learned that this dynamic brand strategy is vastly different than what I perceived it to be.