The Czech’s Effect on McCann-Erickson Advertising

By Sarah Tillou 

Before departing on our two and a half week long endeavor across Europe, I prepared a mental note regarding which cities I was most excited for, which food I craved most, and of course which media visits I anticipated visiting. As a strategic communication major, I looked forward to the visits that would be applicable to my interest and knowledge of advertising and public relations. One of these happened to be McCann-Erickson in Prague, Czech Republic. I looked forward to seeing how advertising was done in different countries and was curious to see why these changes occurred.

It All Depends On Lifestyle

By Bridget Kelly

My most highly anticipated media visit scheduled for the Europe Tour was McCann-Erickson in Prague, Czech Republic. My emphasis area is in strategic communications and I can only dream of working for an advertising agency like McCann-Erickson one day. I had been looking forward to this media visit since I read our Europe Tour itinerary. Excitement had been building up inside of me as I imagined everything we would learn about advertising in a different part of the world. Immediately we learned that the McCann-Erickson Prague office consists of six interconnected marketing solutions to benefit its clients, including: McCann Erickson, McCann Digital, Momentum, Universal McCann, Weber-Shandwick, McCann Buzzzer and MRM. Together these components allow McCann Worldgroup Prague to fulfill the visions of its clients through a dynamic brand strategy. However, I soon learned that this dynamic brand strategy is vastly different than what I perceived it to be.