Ride along as the students and faculty share their observations and reflections on the latest trends and issues emerging on the global media landscape.
Before departing on our two and a half week long endeavor across Europe, I prepared a mental note regarding which cities I was most excited for, which food I craved most, and of course which media visits I anticipated visiting. As a strategic communication major, I looked forward to the visits that would be applicable to my interest and knowledge of advertising and public relations. One of these happened to be McCann-Erickson in Prague, Czech Republic. I looked forward to seeing how advertising was done in different countries and was curious to see why these changes occurred.
