By Tayler Overschmidt
Our recent two-week adventure through Europe was an eye opening experience regarding European media practices and styles. As we toured Prague, Paris, Brussels and Rome, we also toured new perspectives regarding journalism ethics.
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| Prague's Astronomical Clock. (Tayler Overschmidt) |
In Prague, we visited McCann-Erickson, where we saw some examples of some famous—or infamous—advertising campaigns in the Czech Republic. A representative from the company presented information for us regarding some of the most well known advertising campaigns in the country and other information on the “Czechness.”
During the presentation, I asked what campaign from McCann-Erickson made the representative the most proud. His answer was a commercial for a dessert called Fidorkas. In this commercial, a little girl hits a car with her doll and makes the airbags inflate. Then she steals the dessert right out of the car passenger’s hand. The thing is, this commercial had a very short time on the air because it was banned.
